2D barcodes and GS1 Digital Link are emerging technologies that can transform the packaging industry by providing more information, functionality, and connectivity to products. Learn from thought leaders as they share their insights for enabling 2D barcodes with GS1 Digital Link on brand owner packaging. The panel will cover what data can be encoded/collected from scans, as well as the benefits, challenges and opportunities of using advanced data carriers in the packaging industry, such as interoperability, scalability, security, and innovation.